Zoom says it’s testing showing adverts To Its Free(Basic) users. The company made the announcement via its blog saying that the feature has not rolled out to all customers worldwide.

Zoom says it’s testing showing adverts To Its Free(Basic) users. The company made the announcement via its blog saying that the feature has not

The new advert feature is only seen at the end of the meetings, they won’t pop out during meetings. Zoom’s Chief Marketing officer Janine Pelosi gave reasons for the new change, saying adverts “support investment and continue providing free Basic users with access to our robust platform.”

She explained further that “This change ensures that our free Basic users are able to continue connecting with friends, family, and colleagues with the same robust platform we have always offered.”

Zoom earlier promised it will add auto-generated closed captions to all free Zoom meetings. These captions are only available in English, but Zoom will be adding support for other languages soon.

The company announced this new feature on Monday, October 20, 2021. “It’s important to us that everyone can successfully connect, communicate, and participate using Zoom,” said Theresa Larkin, product marketing manager of meetings & chat at Zoom.

It’s finally the last quarter of the year as Zoom will be rolling out its Live translation feature. This will make a realization of its promise to release the feature at the beginning of the year.

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Live translation is made possible by the company’s acquisition of German translation firm Kites. Zoom is pushing for a more inclusive virtual meeting. Its latest push is to make its whiteboard feature a stand-alone app.

The company previously had the automatic transcriptions feature. It previously had AI-powered live transcription for all its paid accounts. It also allowed meeting hosts to manually add their own captions, or use a third-party service.

Now, the feature will be freely available to the millions that rely on Zoom. On a support page, they say that the Live Transcription feature is currently only available in English.

Zoom is upgrading its platform with end to end encryption for users while making sure adverts are available for free users.

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