Video game spend in the US reached its highest point since 2010, according to research by NPD Group. Although the group does not give a reason for the increase, it is strongly believed that the COVID-19 pandemic and the shelter in pace orders are responsible for the astronomical spending on the venture.
As of June 2020, sales have reached $6.6 billion on hardware, software, and accessories. This is the highest total for the first six months in any year since video game spend reached $7 billion 10 years ago.
Matt Piscatella, a video game industry analyst with the NPD Group tweeted the report showing the huge figures.
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JUNE 2020 US NPD THREAD – June 2020 tracked spending across Video Game hardware, software, accessories and game cards totaled $1.2 billion, gaining 26% when compared to a year ago. This is the highest tracked spend for a June month since $1.3 billion was reached in June 2009. pic.twitter.com/VliGtYt4sc
— Mat Piscatella (@MatPiscatella) July 17, 2020
Video game spend has been remarkably higher in 2020 compared to 2019. Sales in June specifically increased by 26% compared to the same month in 2019. Year-to-date spending across Video Game hardware, software, accessories, and game cards increased by 19% ($6.6 billion) compared to 2019.
The COVID-19 pandemic lockdown is definitely aiding spending as this is not the first record 2020 has set for video game sales. US spending reached an all-time quarterly record earlier in the year as well.
New consoles from Sony (PS5) and Microsoft (Xbox Series X), which will launch later this year, will definitely increase those figures.
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