Netflix is about to break lots of hearts with its plan to scrap its binge-release format in favour of the weekly style, which is part of the company’s plans to reinvent itself.
The streaming platform enjoyed market dominance for so long and didn’t need to change its strategy. However, 2022 has been a wake-up call for it as many are now free to go back to theatres, which they prefer.
Meanwhile, its original productions are not enough to maintain a monopoly as it now faces stiff opposition from rivals, many of which are linked to bigger studios.
Thus, it has rolled out several plans, like increasing payment on the shared password front and reducing sub-cost with an ad-supported plan. According to Puck Newsletter, the latest in its arsenal is to slow the release of its series to one episode every week.
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This release strategy has worked so well for old-timers like HBO Max, although it leaves viewers hungry for the next episode. For example, despite facing some internal problems that have made it cut lose of several titles, HBO Max is rest assured that for the remainder of the House of the Dragon Season 1, fans have to stick with it, which will last several weeks.
By contrast, imagine that HBO Max released all the episodes at once, viewers would have binged on it, and after a couple of weeks, it would be an old story. Disney+ and Amazon Prime Video enjoy the weekly release structure for series like She-Hulk: Attorney at Law and Lord of the Rings: The Rings of Power, which are not as popular as some of Netflix’s projects.
It is why Netflix’s big-name series like Stranger Things only last after two weeks or, at most, a month’s news cycle.
Already, the plan is underway, although in a subtle form. Recall that Money Heist Season 5 was broken into parts, and the same was done for Stranger Things and Ozark. Which, we hate to admit, worked in favour of the streaming platform.
We will have to wait and see if the mass exodus would be sped up by this or work well for Netflix. In addition, it is vital to note that some people have Netflix subs to binge-watch shows all in one month at a time.
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