An Austrian non-profit has sent a complaint to France data protection agency, Commission Nationale de l’informatique et des Libertés (CNIL), over Google sending ads in form of spam emails to Gmail users.
The group, known as NOYB (None Of Your Business), claimed that the search company is going against a 2021 European Court of Justice ruling concerning direct marketing emails and sending unsolicited advertising emails without consent.
The court had directed Google to first seek consent before sending them advertisement inbox. You would have likely seen these kind of ads with the tag and a small box under the message that says ‘Ad’.
Although, it seems that the directive only applies to users located within the EU.
If this complaint reaches the court, the company could be looking at a fine. CNIL had fined Google 50 million EUROS in December 2021 after a NOYB complaint over its cookies disclaimer.
The ad business is getting tougher for industry leaders with privacy and consent laws returning power to the users. It has led to decreasing revenue and Google is not the only one suffering. Social media giant Facebook’s ad revenue has also taken a heavy hit and forced it to start expanding beyond ad-based income.
Google has not responded publicly to the claim that it openly disregarded a court order and flouted the European Union’s ePrivacy Directive intentionally.
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