Google Announces Improvements To Its Search Service At ‘Search On’ Event
Google has announced new improvements at its ‘Search On’ event that it will introduce to its Google search service in the near future. The search giant is using new AI and machine learning techniques to provide better search results for its users.
One of the changes is a new spell checking tool that Google promises will help identify even the most poorly spelled queries. Prabhakar Raghavan, Google’s head of search said that 15 per cent of the daily Google search queries are new, this means that the company has to constantly work to improve its results. One reason for this is because of poorly spelled queries.
Google’s VP of engineering, Cathy Edwards, says 1 in 10 search queries on Google is misspelled. The company has tried to help with its ‘did you mean?’ feature which suggests proper spellings.
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Google will also roll out a massive update to the ‘did you mean?’ feature, which uses a new spelling algorithm powered by a neural net with 680 million parameters. It runs in under three milliseconds after each search with Google promising even better suggestions for misspelled words.
Another new change to the Google search service is that it can now index individual passages from webpages. This is as opposed to the whole webpage. This means that with the new algorithm, you can find a single paragraph that directly answers your search. Edwards says the algorithm will improve seven per cent of queries across all languages when it rolls out in November 2020.
Google plans to use AI to divide broader searches into subtopics, helping provide better results. It will also start using computer vision and speech recognition to tag and divide videos into parts, which is an automated version of its existing chapter tools.
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