A website bounce rate is the percentage of people who come to your site and leave without taking any other action or interacting with your site. This is one of the website metrics that you need to reduce, because, if it steadily increases, it means that something is not right with your website.
So, how do you reduce a website bounce rate? There are several approaches to this problem and it is not something you expect to fix in a couple of hours but a lifelong project.
11 ways to reduce website bounce rate
1. The first thing you need to do is understand what the issue is and you can do this by doing a survey to find out why. Also, you can test some of your site features as well.
2. Next, you may need to improve your site’s user experience with more visual elements, details, and so on. Of course, the improvements should match your typical user persona.
3. As you improve your user experience, make sure that your site is responsive. This includes making navigation buttons visible and the site speed as well.
4. Also, make sure that your website includes clear call-to-action (CTA) buttons that direct visitors to take actions. In doing this, don’t clutter pages with different CTAs that could confuse them, or place the buttons in obscure locations.
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5. Improve text readability to make sure that users can clearly read your texts and website owners are advised to use bigger texts which encourage skimming.
6. You can build multiple landing pages to reduce website bounce rate and tailor them to fit where your traffic is coming from.
7. While improving UX, building landing pages, increasing texts and so on, you can do an A/B test. This means creating two different versions of the same page and letting them appear to different users. Track their responses to the pages and this will help you make a good choice.
8. While looking for traffic, make sure that you are targeting the right kind of visitors, otherwise, your bounce rate may be going up. This action is important if you plan to take up paid marketing.
9. Use more visual elements to encourage users to take actions. For example, you can use picture and graphics to improve CTA and include videos which end in a CTA.
10. Keep your website updated with fresh content, which is important for businesses or companies that are not content-inclined.
11. Optimise your internal link structure to ensure that you don’t have orphaned posts (posts that have no links from other contents). However, make sure to avoid link stuffing and linking in texts that are not relevant to the destination.
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