Samsung S21 sales are underwhelmingly low, even lower than its S10 sales figures. A recent report from Elec shows that its S21 lineup sales have been very poor. The company is conducting a special review of its mobile business.

The Galaxy S21 shipments for its first six months are at 13.5 million units according to a report from Kiwoom Securities. The site says the company’s “Global No 1” position is at stake.

The site says a cause for the low sales is as a result of production setbacks caused by the global pandemic. “After the launch of the Galaxy S21, sales in a month only slightly exceeded 1 million units worldwide.”

“This was the slowest sales rate since the ‘Galaxy S5’ product introduced in 2014. It took 5 months to break the record of sales of 10 million units.”

Last month, Xiaomi overtook Apple to be the second-biggest smartphone maker based on Global shipments for the second quarter of 2021.

The company was on the heels of Samsung, and might even take the lead in the coming months.

This is according to Canalys, China’s Xiaomi now has 17% of the global market share and is not far behind Samsung’s 19% share price.

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Apple now holds a 14% market share, in the 2nd quarter of the year global smartphone shipments increased 12%.

Xiaomi numbers were staggering, according to Canalys Research Manager Ben Stanton “Xiaomi is growing its overseas business rapidly.”

“For example, its shipments increased more than 300% in Latin America, 150% Africa, and 50% in Western Europe. And as it grows, it evolves.

When compared to Samsung and Apple, Xiaomi’s average selling price is around 40% and 75% cheaper respectively.

The Chinese company grew +83% annually.

Xiaomi in a recent tweet acknowledged the figures from Canalys, on July 15, 2021

Counterpoint’s newest research puts Xiaomi as the world’s No 1 smartphone maker. The company has finally surpassed Samsung in sales. It grew sales 26% month on month in June 2021, making it the fastest-growing brand for the month.

All of these changes point down to Huawei’s smartphone sales decline and its recent ban in the United States.

Only time will tell if Samsung can reclaim its No 1 smartphone maker position, that’s if the company solves its supply constraint problems.

Will Xiaomi be able to maintain its new position? Its recent strides are definitely worth looking out for.

 

 

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