Elon Musk might be reinventing the pickup for the future. He’s making it a futuristic beast that belongs in sci-fi movies. It will leave fans of these types of movies in awe anytime it thunders through. However, it’s very unlikely to challenge more traditional trucks from Ford, Toyota, GM, and Chrysler anytime soon, if ever in terms of sales and acceptance.
The Cybertruck rolled onstage late Thursday to a packed hall. Filled with Tesla fans in Los Angeles, definitely a new spin on the top-selling vehicles in the U.S. that Musk said: “have been the same for 100 years.” However, rather than going for a more conventional styling, on the lines of startup Rivian’s R1T electric truck, Tesla decided that a very polarizing design, clad in cold-rolled stainless steel, was the right approach.
“It doesn’t look like anything else,” Musk adds. The Inspiration for the vehicle’s spare design was to create a mixture between a truck and a stealth fighter jet, apparently. “We were able to make the skin out of ultra-hard stainless steel. Really hard.”
Tesla’s chief designer, Franz von Holzhaussen demonstrated how tough that exterior was by hitting the front driver door with a sledgehammer that appeared to do no damage.
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The vehicle also has glass that Musk said was similarly as super-strong. Although a demonstration to prove that didn’t go as envisaged as it was left shattered. Von Holzhaussen also severely left both front and rear passenger windows damaged when he threw a hard steel ball at them.
Tesla Reinventing The Future of Pickups, Something Radically Different
The base price starts at just $39,900, up to $69,900 for a bigger battery model and a bigger towing capacity. The base version will go 250 miles per charge, while the bigger models get double that. Musk said Tesla has started taking deposits for the vehicle.
Elon Musk with new designs is reinventing the future of pickups for the future. He wasn’t clear on exactly when deliveries are likely to begin. Also, there was no mention of where the vehicle will be assembled.
“Elon had stated the Cybertruck ‘will be something quite unique, unlike anything’. Mission accomplished,” Morgan Stanley equity analyst, Adam Jonas said in a research note. “While some investors may see the design as more fitting for a work site in a Martian colony, true art, and design lovers may appreciate that Tesla has tried to bring something totally different to the market here on Earth. Too Niche?”
Its starting price and features should attract a few buyers in the electric truck market, said Akshay Anand, executive analyst at Kelley Blue Book. “It may not appeal to traditional needs-based buyers, but some of its performance and utility features combined with the design may appeal to wants-based buyers who want something radically different.”
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