Actress-singer Jennifer Lopez recently hinted at the launch of her cosmetics line, JLo Beauty, on Instagram.
PEOPLE reports that the skincare and makeup line has been in development for about two years, working with Inglot Cosmetics on a makeup collection.
“Sunset glow … #JLoBeauty coming soon,” the 51-year-old entertainer wrote on Instagram, wearing a full beat of makeup.
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Details beyond that are minimal, but the line appears to include makeup and skincare products. A December 2019 filing for “JLO BEAUTY” with the US. Patent and Trademark office also hinted at the brand’s potential offerings.
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According to the filing, here’s what fans can expect:: “Cosmetics; skin moisturizers, skin cleansers, skin creams, non-medicated skin care preparations, cosmetic creams for skincare; beauty creams, beauty soaps, beauty bars, beauty gels, beauty lotions, beauty masks; skincare products, namely, non-medicated skin serums; body and beauty care cosmetics; face and body beauty creams.”
The talented performer has already amassed a fortune in the fragrance business, launching her 25th perfume, “Promise,” in September 2019.
The “Hustlers” star joins a number of entertainers who have segued into the beauty business, including Rihanna, Kim Kardashian, Kylie Jenner, Ariana Grande, Lady Gaga, Jessica Alba, Millie Bobby Brown, and Drew Barrymore.
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