Jennifer Lopez Launches Beauty Line “JLO Beauty”

Jennifer Lopez Launches Beauty Line “JLO Beauty”

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Singer and actress Jennifer Lopez is starting 2021 with a bang as her official beauty product line JLO Beauty has launched.


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JLO debut collection features That JLo Glow Multitasking Serum, That Limitless Glow Multitasking Mask, That Big Screen Broad Spectrum SPF 30 Moisturizer, That Blockbuster Wonder Cream, That Hit Single Gel-Creme Cleanser, That Fresh Take Eye Cream, That Star Filter Complexion Booster, and That Inner Love Dietary Supplement.


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A post shared by JLO BEAUTY (@jlobeauty)

While speaking to ET in November, Lopez shared how the brand started with her signature J.Lo glow.

“If I was gonna go into that, the skincare would have to be first and foremost and so that was kind of the idea,” Lopez says. “And I have actually been thinking about this for about 20 years. Many have talked about it so many times, but I think I needed to get to a place where I had enough experience where I was kind of more fully realized in myself to have a [real] philosophy about beauty and about beauty from the inside out and what that means and what it meant to me.”

Jennifer Lopez Just Revealed JLo Beauty Is Coming Soon | Allure

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Speaking on the process before the launch Jennifer Lopez shared

“It took a minute to really get it to the standard that I felt like I could put on the bottle ‘That JLo Glow.'” she says. “It had to give you a glow, it had to tighten. It had to make you feel something, but then over time I wanted it to be super healthy for your skin. So as you kept taking it with the [That Inner Love] supplement — I call it a pump and a pill. You take the pump of the serum and the pill. And through that you will have this glowing skin, you know, over time.”


The 51-year-old said she launched the beauty line to let women into the secret of her timeless beauty. Jlo’s new venture focuses on the tagline, “Beauty has no expiration date” — no matter what age you are.


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Sarah Oyedo

A reader, thinker, a dreamer and a believer. Fruity cocktails and asun are the way to my heart.

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