Facebook is continuing to stake its claim as the e-commerce hub with its latest Shop tab. The app is recreating the Instagram template on its main app, making it a shopping destination.
The company started testing Facebook Shop, a tab within the main app where people can find and purchase products within the app. Facebook is also expanding its ‘Shop’ product, which launched in May 2020.
Shop is powered by third-party services, including Shopify, BigCommerce, and Woo with the plan to turn Facebook into a choice shopping destination. The feature allows people to sell products on Facebook and Instagram, to businesses globally. It is also featuring new customisation options, messaging, and insights to analyse results.
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Sellers can communicate with their customers via Messenger, Instagram messaging. Facebook also plans to add a messaging option for WhatsApp, too. Sellers will be able to host Live Shopping events in which they can live stream and display their products to potential customers who can then buy directly through the stream on either Facebook or Instagram.
Facebook is also expanding Instagram Checkout to all eligible sellers in the US. Instagram Checkout allows brands to complete transactions through the Instagram app for a fee. However, the company is waving transaction fees until the end of the year because of the pandemic.
Facebook recently updated its commerce eligibility requirements to restrict selling on its platforms to more authentic businesses. The company stated maintaining a “sufficient follower base” and an “authentic, established presence” as one qualification for eligibility.
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