Facebook and eBay in compliance with a directive from the UK’s Competition and Markets Authority (CMA), promised to put more effort into controlling fake reviews posted on its platform.
They agree that they will try as much as possible to stop fake reviews about products from appearing on their pages. According to CMA’s research, there are lots of untrustworthy reviews on Facebook and eBay.
This makes it difficult for people who read reviews before purchasing products to know which is genuine or not. For example, the CMA mentions that on Facebook alone, there are 26 groups offering to give fake reviews to businesses. They also even offer employment to people who can write these kinds of falsehood.
CMA chief executive Andrea Coscelli explained:
“Fake reviews are really damaging to shoppers and businesses alike. Millions of people base their shopping decisions on reviews, and if these are misleading or untrue, then shoppers could end up being misled into buying something that isn’t right for them – leaving businesses who play by the rules missing out,”
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While on eBay, it is no better. 100 listings exist offering fake reviews for sale. However, this business venture is about to end.
Facebook in a step to curb fake reviews removed 188 groups from its service and also deactivated 24 user accounts, according to Forbes.
Also, eBay in a similar move blocked 140 accounts from using its services. Both companies also promised to employ further improved features to stamp out the fake reviews community.
EBay’s former CEO, Devin Wenig had stepped from the role in September 2019. The company is reportedly going through trying times. Scott Schenkel had replaced him as interim CEO following the company’s board decision.
The beginning of 2020 has seen many online reforms. Twitter had been among the first to start implementing policies it slated for January.
Like the United Kingdom, we also disclosed that California had taken steps to protect citizens from online businesses as well. Facebook is further screening content appearing on its page. Recently, it announced that manipulated videos created using deepfake technologies will no longer be allowed.
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