Facebook is geeing up to acquire another startup as part of its e-commerce push. The social networking giant is close to acquiring Kustomer, a software startup that provides chatbot support for customer service.

Although the financial terms of the deal has not been disclosed, it is believed that Kustomer could be valued at a little more than $1 billion if the acquisition materializes; citing sources familiar with the deal. Kustomer was valued at $710 million in a private financing round in 2020.

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Kustomer is nothing new to Facebook’s ecosystem. In October, the firm unveiled its integration with Instagram. Kustomer also makes it possible for companies to see Instagram messaging in a single view; as well as view customer interactions and conversations across multiple platforms. It has generally supported businesses with automatically answering customer queries sent via Facebook Messenger.

Facebook’s latest move with Kustomer will help boost its push in the social commerce space; an effort that kicked off earlier this year with the launch of Facebook Shops. In August, that effort expanded to the US; to provide small businesses a platform to bring their products to Facebook and Instagram’s communities. Co-founders Brad Birnbaum and Jeremy Suriel, along with the entire Kustomer team, will be joining the social networking giant as part of the deal.

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