eBay Live is a Livestream auction video feature where sellers showcase their products, and people can chat and react in real-time to buy them.
This idea is so brilliant, and I wonder why eBay is just making it available now. Although, the company had hosted one live auction in the past.
For now, the feature is still in the testing phase and has been released as a beta to get feedback. Sources say that the service will launch with rare trading cards like a 1998 Kobe Bryant Skybox That’s Jam PSA 10, which eBay seller Bleecker Trading would put on sale on June 22 at 3 PM ET. DJ Skee will host the event, and buyers can join via the eBay mobile app or the eBay Live page.
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Between this and the Amazon virtual try-on, I can’t pick which one is going to get shoppers more excited when they launch. Of course, Amazon has a launch service, and social media platforms like Facebook, Instagram, and TikTok allow live broadcasts as well. Yet, they are nothing like eBay when it comes to its reputation for selling highly-priced and rare items.
Speaking about the coming service, Dawn Block, VP of eBay Collectibles, said, “As the collector community grows, we’re offering a new live platform that combines an engaging environment with incredible ease, allowing our community to come together over shared interests and merchandise.”
It is not yet clear if the Live auction feature will be only for eBay collectibles sellers or all sellers. However, if I had to guess, I would say that it will be focused on collectors for now because no one is going to attend an auction for a store-bought T-shirt, not in real life and certainly not online.
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