A new flagship device by headphones company Bose is about to hit the market like a wave. The new device is named the “Noise-Cancelling Headphones 700.” They cost just a few cents short of $400. The significantly slightly pricey gadget will expectedly have an improvement in features and quality.

Later this year, Bose will also unveil true wireless Bose Earbuds 500 along with the headphones. They also expect to follow this product up closely with the Bose Noise Cancelling Earbuds 700 set for release in 2020.

The design for the new Noise-Cancelling Headphones 700 will take a sleeker more modern look. It will have a USB-C charging port and 20 hours of full-featured playback.

The shape of the headband looks like that of Sony’s 100X M3s. This is probably because this is the most comfortable design yet.

The device also has voice assistant features that make it connect seamlessly to phones without it being touched. It is compatible with Alexa, Siri and the Google Assistant.

The company now boasts of owning the world’s best microphone system ever built into any headphone. It has four mics and noise-cancelling and voice isolation capabilities.

Bose also has a new Augmented Reality platform that serves as an audio AR tool. The company says you just look need to look at landmarks around while wearing the headphones, and the compatible apps will tell you about them immediately. It can also give you specific instructions like where to turn to find the next library.

There is a new introduction of touch controls as well on the front right part of the headphone’s ear cup. They are going to be available in black or white and can now be pre-ordered.