Apple’s manufacturing partner, Foxconn, has started assembling some of its current and newest devices at its plant near Chennai, India. Some units from the plants have already shipped to Apple stores in India, although, the production yield is limited according to a report by TechCrunch.
The report claims that Apple is trying to scale up its local production efforts in India. This is as it is exploring ways to cut its current reliance on China which still produces a vast majority of its devices.
India is the world’s second-largest smartphone market and Apple is understandably trying to cement its place in it. The company currently owns about 1% of the Indian smartphone market and will try to protect its investment.
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The Indian government recently introduced an import duty of around 20% on imported electronics. Thus, manufacturing in India allows Apple to avoid the additional expense and keep its price lower.
Other smartphone companies have put deals in place to manufacture in India too. The likes of Xiaomi, Vivo, Samsung, Oppo, OnePlus, and many others have also made arrangements to produce most of their locally sold smartphones across India within the country.
The move represents Apple’s increasing interest in India. CEO, Tim Cook also recently announced plans to launch its online store and its first brick-and-mortar retail store in India
Foxconn too plans to invest $1 billion in its operations in India, according to Reuters. The country is also actively seeking these investments. In June 2020, it announced a $6.6 billion plan to attract top smartphone manufacturers.
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