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Facebook CEO Mark Zuckerberg is seen on stage during a town hall at Facebook's headquarters in Menlo Park, California September 27, 2015. REUTERS/Stephen Lam/File Photo - RC158C021090

Apple Blocked Facebook From Informing Users About Its 30% Cut

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Facebook announced that Apple blocked it from informing users of its new ‘events’ feature that Apple would collect 30 per cent of in-app purchases made through it. Facebook informed Reuters of the development.


Apple in its defense says the update violates an App Store rule that stops developers from showing “irrelevant” information to users. The feature allows users to buy tickets to events directly through the app.


In a statement, Facebook claims to have asked Apple to waive its fee so that the event’s organisers could have all of the revenue but was turned down.


“Now more than ever, we should have the option to help people understand where the money they intend for small businesses actually goes. Unfortunately, Apple rejected our transparency notice around their 30-percent tax but we are still working to make that information available inside the app experience,” Facebook informed Reuters.

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Facebook had to launch the feature without the message about Apple’s 30-per-cent cut. The app, earlier in August 2020, showed mock-up images of the feature which was intended to say; “Facebook doesn’t take a fee from this purchase”.


However, Reuter reports that this message is not present on the iOS app or its Android version on Google Play.


Apple had previously blocked apps like Netflix, Kindle, and Spotify from providing similar messages. The company forbids that the apps mention that users could pay via the web without Apple taking a cut.


Apple has very recently clashed with Hey and Fortnite’s developer, Epic Games, over its app store policies. It does seem like that list will increase in time.


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