IMDb TV had failed to catch on after it launched in 2019 but its parent company, Amazon, believes that rebranding as Amazon Freevee is what it needs among more content.
What makes a streaming platform succeed? There is no simple answer to this, and IMDb TV experienced this firsthand in 2019 after it failed to get in the door of streaming conversations (it had been known as IMDb Free Dive before this). In another attempt, its owners have changed its name to Amazon Freevee in a bid to use their name as an attention grabber.
But changing the name would not be enough, and Director Ashraf Alkarmi knows this, and he has floated one of the platform’s main perks, fewer ads.
“Customers are increasingly shifting to streaming ad-supported premium content, and we have developed Freevee to deliver them highly sought content with half the commercials of traditional TV,” he said.
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The name is also a masterstroke as Alkarmi wants it to communicate the following: “An easy-to-navigate streaming service, available to users for free, whenever and wherever they choose to watch some of the greatest Original and licensed content available.”
Additionally, we all know that content is king, and Amazon Freevee has plans to bring the best of content to customers. First, it is offering originals like Bosch: Legacy, a scripted adaptation of Tegan and Sara’s High School memoir from Clea DuVall, a coming-of-age comedy from Michael Schur and Shea Serrano titled Primo, and more. In addition, it will feature lots of licensed content.
According to Deadline, the plan is to first launch in Germany and have about 70 per cent more original content by the end of 2022.
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