Summary:

• YouTube is changing its demonetization policy on swear words to allow creators to use profanity after the first seven seconds and not repeatedly throughout the video.
• The platform will also review affected videos and reinstate their monetization status, so creators don’t have to upload them again.
• YouTube had previously demonetized videos containing swearing in the first 15 seconds and an undisclosed number of profane words throughout the video.

YouTube has announced that it is looking at its demonetization policy on swear words, admitting that it led to ‘a stricter approach’ than was intended.

Apart from easing the restrictions, it will review videos that were affected by this policy and reinstate their monetization status, so creators don’t have to upload them again.

When YouTube rolled out the new policy on swearing, several creators complained about it, as The Verge notes in its coverage of this story. Although, it is not clear if it is throwing the updated policy completed out of the window or not.

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YouTube had updated its content guidelines to demonetize videos that contain swearing in the first 15 seconds and if they used an unrevealed amount of profane words throughout the video.

Now, the video sharing platform is saying that so long as creators use profanity only after the first seven seconds and not repetitively for the majority of the video, it will be eligible for monetization.

While it is unclear what constitutes using swear words ‘repetitively throughout the majority of the video,’ it is a good update. A lot of times, a creator or another subject in their video may use a swear word reflexively once or twice and they have to start the video all over again out of fear of losing money. Clearly, using profane words once or twice in a video is no longer a problem.

In addition, YouTube is clearly differentiating moderate profanity from  stronger ones like slurs or derogatory terms. Also, while swearing in background music, intro or outro is not considered a violation, using such words in thumbnails are still prohibited.

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