YouTube has announced a slew of options to make money on the platform, including but not limited to Shorts revenue. Highlighted in a Twitter post, the company revealed thrilling features for content creators.
creators, you’re forever taking creativity on YouTube to new levels, so we’re launching even *more* ways for you to make money:
💰 Shorts ad revenue sharing !!
🙏 Super Thanks for Shorts
🎵 Create with music and earnlearn more → https://t.co/0CDlrWXRKb pic.twitter.com/65fTQOEVn1
— YouTube Creators (@YouTubeCreators) September 20, 2022
If your platform is focused on creating Shorts, you no longer have to miss out on generating ad revenue. The company said that from 2023, creators who have at least 1,000 subscribers and 10 million Shorts views within a 90-day period can enter the YouTube Partner Program (YPP).
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The revenue from ads shown on their content will be calculated and they get to keep 45% of it while the platform uses the rest to sought out music licensing costs.
In addition to this, YouTube will allow channels with lower number of subscribers and views to gain access to its suite of Fan Funding features. Which means that even if they don’t meet the regular YPP requirements, they can benefit from revenue streams like Super Thanks, Super Chat, Super Stickers and Channel Memberships.
The platform said that it is still working on how to adjust the reward streams to fit creators in the various content formats.
Another interesting development is that it is introducing Creator Music (already available in the US) to give creators access to music that they can use for their long-form videos. However, this catalog is not going to be free.
“Creators can now buy affordable, high-quality music licenses that offer them full monetizing potential—they will keep the same revenue share they’d usually make on videos without any music,” the company said in its announcement.
Although, if you are a creator that cannot afford to pay, you can share revenue with the track’s artist and the right holders.
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