Why Coca-Cola Will Boycott Advertising On Facebook Come July 2020
Coca-cola has announced that it will boycott advertising on Facebook for at least 30 days from 1st July 2020. With this move, the company joins the “Stop Hate For Profit” campaign put together by the NAACP and other organisations.
The soda giant also said that apart from boycotting Facebook, it will ban all ads on social media platforms globally. This will mean Coca-cola will not just boycott just Facebook and Instagram; it will also be removing adverts on Twitter, YouTube, and other platforms as well.
Coca-Cola Company CEO James Quincey posted the announcement on the brand’s website.
“Starting on July 1, The Coca-Cola Company will pause paid advertising on all social media platforms globally for at least 30 days. We will take this time to reassess our advertising standards and policies to determine whether revisions are needed internally, and what more we should expect of our social media partners to rid the platforms of hate, violence and inappropriate content. We will let them know we expect greater accountability, action, and transparency from them,” Quincey wrote.
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Coca-Cola is not the first company to do this. It joins Unilever and Verizon as some of the biggest brands to Boycott Facebook. The reason is a seeming lack of moderation of violent threats, hate speech, and misinformation. Especially the ones posted by President Donald Trump and other controversial accounts and pages.
The Stop Hate For Profit campaign ran an ad in the Los Angeles Times asking businesses to take a stand.
“Today, we are asking all businesses to stand in solidarity with our most deeply held American values of freedom, equality, and justice and not advertise on Facebook’s services in July. Let’s send Facebook a powerful message: Your profits will never be worth promoting hate, bigotry, racism, antisemitism, and violence,” the ad read.
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