Mr Eazi has secured yet another win for his emPawa brand. The artist and businessman has now signed with music rights management company and publishing company Kobalt Music Group.
Kobalt, an international distribution company representing the likes of The Weeknd, Childish Gambino, Diplo, and Roody Ricch, from now will distribute songs of all emPawa artists. They include Joeboy, Killertunes, Whoisakin and Mr Eazi the founder.
emPawa has been making great strides in the music industry. It creates an incubator and mentorship platform for young and coming African artists to sell their talent to the world.
The initiative kick-started programs that provide grants and education in the music industry to young artists.. These programs are known as emPawa100 (2018/2019) and emPawa30 (2019/2020).
Also read:
-What Mr Eazi’s $20 Million Africa Music Fund Scheme Means For Up And Coming Artists
-Africa To The World: Davido, Mr Eazi & Tiwa Savage Are The Cover Stars On Billboard Magazine
-Apple Music Launches African Rising Program Spotlighting New Artists, Debuts With Omah Lay
Speaking on the new deal CEO Kobalt Music, Laurent Hubert, according to Music Business Worldwide said: “Mr Eazi and his team have built up an impressive catalog in a short amount of time.
The excitement from their music and mission should be represented worldwide. And we look forward to supporting them through our global creative teams and administration,”
Mr Eazi shared: “We felt we needed a partner that, together with us, can land a heavy knock on the door in the meaningful exposure and optimisation of African music and writers to the world. This partnership with Kobalt will build on what we have done over the past year. Maximizing our knowledge of African music, writers, culture and history, now with a global tech-driven partner.
Not only will we have access to the global Kobalt creative team but, via Kobalt’s tech, we can account properly in real-time to everyone we represent. It helps us in our mission of accountability to creatives.”
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