Summary:

• Microsoft has introduced a image creator feature in its AI-powered search engine Bing that allows users to create images from text using OpenAI’s image generating model DALL-E.
• This tool is aimed at giving Microsoft Edge an edge over other popular browsers like Chrome and Mozilla Firefox.
• The feature is available in the Bing preview program and can be accessed through an icon in the Microsoft Edge sidebar on both desktop and mobile.

Microsoft has announced a new image creator feature in its AI-powered Bing that lets users generate images with words. The latest tool is part of the slew of products the computer company is launching to give its browser an edge.

Microsoft Edge, before now, has always been teased as the default browser you use to download the more popular ones like Chrome, Mozilla Firefox, and others. However, the company is changing the narrative, one AI feature at a time.

Powered by OpenAI’s image generating model, DALL-E, the Bing Image Creator will pick up from where ChatGPT-powered tools stop.

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In a blog post, Microsoft Corporate VP & Consumer Chief Marketing Officer Yusuf Mehdi argued that the new feature will be very useful because of the importance of visual information to humans.

Like the chat feature, the image creator is available to users in the Bing preview program. You can otherwise access it in Microsoft Edge as an option from the Image Creator icon in sidebar for both desktop and mobile.

If you have used DALL-E or any other image generator, this feature should not catch you off guard as it works the same way, although, the company said that it will be ‘fully integrated into the Bing chat experience’. What this means is that it will be accessible in the same place that you have chat and there would be no need to navigate to a new tab or page.

“By typing in a description of an image, providing additional context like location or activity, and choosing an art style, Image Creator will generate an image from your own imagination,” Mehdi wrote.

For now, users may have to use prompts like “draw an image” or “create an image” to wake the bot up, unlike chat that replies to natural language without specific prompts.

The company also launched other new features like AI-powered visual stories and knowledge cards on Bing. These tools are to add more engaging ways to search the internet and interact with content.

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