HBO Max now has a group watch tool in Snapchat that now allows up to 63 users to watch a movie or series at once.
This feature was announced yesterday and works through Minis all of the series and movies offered through this partnership will be free including the popular Game of Thrones.
HBO Max is the first major streamer to build a Snap Mini, this feature seems to be available only for Snapchat users in the U.S. But that might change in the future, available for the iOS and Andriod Apps users can chat and react with Bitmoji reactions.
Sarah Lyons, EVP, DTC Global Product Management at HBO Max mentioned
“People love to come together to watch their favorite HBO Max shows and talk about what’s unfolding”.
Our partnership with Snapchat is another step towards fulfilling that desire for human connection and providing our fans with co-viewing opportunities, while deepening their emotional relationship with the brand,”
Continuing
“We believe humans value recommendations that come from other humans, so having the opportunity for friends to suggest, and then subsequently watch content together paves the way for more meaningful discovery.”
Only users 18 years and above can access this feature.
The HBO Max Mini can be accessed through the rocket icon within Chat, or through Search, then a curated collection of free, age-appropriate pilot episodes.
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Alston Cheek, Director of Platform Partnerships at Snap, Inc mentioned. “We’re excited to partner with HBO Max to offer our community an innovative co-viewing experience inside of Snapchat,”
“The Mini is easy to use, and instantly brings friends together to watch their favorite titles and discover new shows for free.”
HBO Max says the available titles on MiniS will be refreshed on an ongoing basis. At launch, pilot episodes (Season 1, Episode 1) are available on the HBO Max Mini include*:
- Craftopia
- Euphoria
- The Flight Attendant
- Game of Thrones
- Genera+ion
- Gossip Girl (2021)
- Looney Tunes
- Love Life
- Lovecraft Country
- Selena + Chef
- Titans
- Warrior
- World of Calm
- Betty – (Season 2, Episode 1)
*These titles can be changed anytime by HBO Max.
Snapchat Parent company recently bought 3D design company Vertebrae to aid its Augmented reality shopping ambition.
The company plans to use Vertebrate’s technology on its mobile app for shopping.
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