After acquiring HBO Max in August 2022, a merger with new owners Discovery+ has been in the works and the latest news is that the lawyers are considering a new name; Max.
Discovery absorbed WarnerMedia from AT&T in May 2021 for $43 billion and since then, they have been on a mission to grow their offerings.
Sources say that the new name is still being talked about and could be changed before the executives announce anything officially. The merger will see the new company retain the more popular Disney+ platform design and Warner Bros. Discovery brands would be added as titles.
Finally, we get to see HBO, Discovery, DC Comics and Warner Bros. under the same leadership, which for now is David Zaslav. You may remember Zaslav for his ruthless cutting of spending which affected original series programming and projects, including Batgirl.
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The new company has access to TV from Discovery, news documentaries from CNN, movies from Warner Bros., kids programming, and possibly, eventually, live sports, CNBC comments.
Sources claim that the launch date is schedule for around spring 2023 and the company has said that it is working to fix all the lapses that existed in the platform (or individual platforms).
Something else we will be interested in is the pricing of the combined service as HBO Max monthly subscription currently starts at $14.99 and Discovery+ starts at $6.99. With ad support on, Discovery+ has a pricing of $4.99 and HBO Max has one for $9.99. So, will it take the cheaper Discovery plans pricing, or HBO Max’s, or start somewhere in-between?
The merger puts pressure on industry leader Netflix to sort itself out as 2023 could be the year we see streaming companies openly go at each other as we have seen other tech industry leaders do for so many years now.
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