,Google has now made it easier to delete the tool it uses to track its users. You can now turn off the web activity and very precise location data easily.

Google keeps very detailed data of where you have been and what you have looked at. The tech giant has tools attached to your devices that track where users have been and what they have been doing on the internet, most especially through the search engine.

Previously, Google had created an option where users can turn off the data-gathering function that will prevent them from keeping your data. The new tool has now been introduced to let users delete data after a period of time.

Google says they keep this data to make them able to perform more recommendation functions to users. For example, turning on the location history or web activity setting will make Google recommend restaurants, hotels or even schools to you based on your previous searches.

Google also listens in on you. It might sound a little creepy, but it actually stores and records the conversation that people have around their phones. This is why you will have a conversation about wanting to have a Pizza and a Dominos ad will come up on your phone.

Google in a statement said,

“We work to keep your data private and secure, and we’ve heard your feedback that we need to provide simpler ways for you to manage or delete it.”

With the new procedure, users can choose a time limit for when they want their activity data to be kept. This limit can be either three or 18 months. All data before that will then be deleted automatically on a regular basis.

Already, users can decide what location data they will like Google to have access to. This is in response to growing pressure on social media and internet companies to give users better control of their data and privacy settings.

The tool should be out in a few weeks.