Social media app Parler now has financial backing from hedge-fund investor Robert Mercer and his daughter Rebekah. The Wall Street Journal reports that the app, founded as an alternative to Twitter and Facebook, saw nearly one million new downloads days after the US presidential election.
This number of downloads means Parler is now topping on the iOS and Google Play app stores. The app made itself into ‘viewpoint neutral’ turning into a kind of de facto home for conservatives’ protests against the election.
It aligns perfectly that its new backers are also conservatives. According to the WSJ, the Mercers are known for giving financial support to conservative causes and organisations.
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After the race was called for former Vice President Joe Biden, Parler became home to a persistent ‘Stop the Steal’ campaign. It became even more popular as several high-profile conservative social media personalities encouraged people to abandon Twitter and Facebook in favour of Parler due to their moderation policies.
A Parler user with the handle Rebekah Mercer and a yellow ‘verified’ badge said she and Parler CEO John Matze. Part of her post reads; “[we] started Parler to provide a neutral platform for free speech as our founders intended”. She also adds that “the ever-increasing tyranny and hubris of our tech overlords lead the fight against data mining”.
Matze in his response said: “Bekah is a great friend, an American patriot,” stating his gratitude for her support. According to the company’s site, “[it] is the solution to problems that have surfaced in recent years due to changes in Big Tech policy influenced by various special-interest groups”.
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