YouTube has confirmed that it is ending the experiment forcing users to see more unskippable ads. The company did not say what the result of the test shows and if we will continue seeing more or less of them.

Unskippable ads while watching YouTube videos have been a source of headache for free users. Despite them being just about 6 seconds long, they cause a break in the viewing experience. Also, increasing their number and frequency was becoming an inconvenience.

Several users have gone online to complain about the increase in these ads, and YouTube finally responded to one of the complaints. Although, its initial reply did not go into details.

“…this may happen with a certain type of ad format called bumper ads, since they’re only up to 6 seconds long. if you’d like, you can send feedback directly from YouTube via the send feedback tool,” TeamYouTube had said in a Tweet.

Also read:
– Controversial social media app Parler moves to ‘uncancelable’ cloud services
– Uber hacking: company says no sensitive data leaked
– Dangers of downloading movies illegally from torrent sites.

However, not long after, it sent a report to 9To5Google explaining that its engineers had been running an experiment to make the viewing experience better. It adds that the experiment is over.

“At YouTube, we’re focused on helping brands connect with audiences around the world, and we’re always testing new ways to surface ads that enhance the viewer experience. We ran a small experiment globally that served multiple ads in an ad pod when viewers watched longer videos on connected TVs. The goal is to build a better experience for viewers by reducing ad breaks. We have concluded this small experiment,” the YouTube statement reads.

This is likely another strategy to get more people to start using YouTube premium, which removes all ads. Otherwise, we bite the bitter pill that the platform needs the revenue from ads to continue running for now.

For your daily dose of tech, lifestyle, and trending content, make sure to follow Plat4om on Twitter @Plat4omLive, on Instagram @Plat4om, on LinkedIn at Plat4om, and on Facebook at Plat4om. You can also email us at info@plat4om.com and join our channel on Telegram at Plat4om. Finally, don’t forget to subscribe to OUR YOUTUBE CHANNEL.