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YouTube Signs Three Of The Biggest Gaming Stars From Twitch

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In an effort to boost its presence in the live-streaming space, YouTube has signed exclusive deals with three of the biggest gaming stars in the world. They were all previously active on Amazon’s rival service, Twitch.


Elliott “Muselk” Watkins, Rachell “Valkyrae” Hofstetter, and Lannan “LazarBeam” Eacott will now exclusively screen their games on the Google-owned platform.


YouTube Signs Three Of the Biggest Gaming Starts From Twitch
Muselk, “Valkyrae”, and “LazarBeam recently joined YouTube gaming from Twitch


YouTube says that more than 200 million users watched video game themed content on its platform every day.


“Most people are used to thinking of the streaming wars in terms of Netflix and its rivals but this is also playing out in gaming,” said Will Hershey, chief executive of Round Hill Investments.


YouTube has not yet made known how much they’ll pay each star to dedicate themselves to its service. Combined, the three gamers have more than 21 million subscribers.


YouTube’s head of gaming Ryan Wyat said: “Gaming on YouTube just had its best year yet [and] 2020 is poised to be even better than 2019.”

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Gamers on Youtube’s gaming service earn money via subscriptions and donations from their fans, as well as adverts. YouTube takes also a cut on the revenue.

Meet the three gaming stars signed by YouTube

Of the three players signed by YouTube, LazarBeam has the biggest following. With 12.3 million followers on YouTube, in 2019, his channel was the eighth-most viewed. The Australian joined YouTube five years ago but became popular in 2018 when he started making videos of himself playing Fortnite: Battle Royale.


Valkyrae had nearly one million followers on Twitch, where she was also best known for playing Fortnite. Speaking as regards her future, she says she now plans to “venture into other areas of content and grow my brand even further”.


Muselk, another Australian, first began making gaming videos while studying for a law degree. He has eight million subscribers on YouTube and is co-owner of Click Management, a talent agency for digital game creators.


“Live-streaming is an incredible opportunity to both grow my channel as well as have even more meaningful interactions with my audience,” he said.


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