YouTube Music has selected Fast rising Nigerian singer Bella Shmurda to benefit from the 2021 edition of its foundry grant initiative.
YouTube partnerships manager, Addy Awofisayo, broke the news in a statement on Tuesday 27th July 2021.
Awofisayo said through the programme, the selected artists would have combined access to resources and teams that would enable them to create and launch their music with greater impact and global reach.
According to her, the 2021 foundry class reinforced YouTube’s commitment to supporting Nigeria’s next generation of global music stars and playing a part in developing individual talent.
She said the foundry programme ensured that artists could be independent and still have a successful career in music with the support of platforms like YouTube.
Others selected for this year’s edition of the programme include Ambar Lucid, (US); Bad Milk (Colombia), Blessd (Colombia) and Chilldspot (Japan).
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“Artists are navigating a new, increasingly digital industry this year. To adapt and grow, they are finding new ways to create content, connect with fans and generate revenue.
This year’s Foundry class celebrates artists and their courage and reduces barriers to entry.” She said.
She added that since 2017, the programme has focused on long-term partnerships with independent artists and expanded internationally.
Bella Shmurda rose to fame after his song “Vision 2020” remix with YBNL Boss Olamide. He is signed to YBNL music group alongside artists like Fireboy DML, Zinoleezky, Limerick, and Picarzo Rhap.
Bella was born on the 20th of February 1997. He is a graduate of Lagos State University. His style of music tilts towards Hip Hop, Afrobeat, R&B.
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