You are currently viewing Yandex sells media portions to rival, VK, in political manoeuvre
Yandex sells media portions to rival, VK

Yandex sells media portions to rival, VK, in political manoeuvre

Russian search engine company Yandex has sold two of its media properties to rival, VK, in a bid to remain politically neutral.

The properties it sold includes its News and Zen platforms which aggregate news and recommend blog pieces, respectively. This sale also means that the company’s homepage,, would now be under VK’s control.

Now, the company is trying to direct users to an alternative homepage,, which it has owned for some years.

Yandex had tried to remain neutral while the Russian state continued to wax its grip on local media but the Ukraine invasion meant that it had to bend or break.

Also read:
Ford wants to remove middlemen from EV sales structure
– Seven Gmail tips and tricks to get more done in less time
– Tesla to announce humanoid Optimus robot on September 30.

With the power that its News and Zen properties held, the government had to be in charge of what many Russians see or face the risk of competing with a ‘different narrative’.

In a press release, Yandex said that the deal marked its exit from the media business (except for entertainment streaming) and choosing to focus on other services like search, advertising, online-to-offline transactional businesses and b2b technology businesses.

Additionally, as it sells its assets to VK, which is linked to the Kremlin, Yandex also gets to buy the company’s food delivery service, Delivery Club.

The search giant has managed to avoid an outright ban in the EU despite facing criticism for amplifying state propaganda. However, cutting off the media arms may save its foreign business as it embraces new services locally.

For your daily dose of tech, lifestyle, and trending content, make sure to follow Plat4om on Twitter @Plat4omLive, on Instagram @Plat4om, on LinkedIn at Plat4om, and on Facebook at Plat4om. You can also email us at and join our channel on Telegram at Plat4om. Finally, don’t forget to subscribe to OUR YOUTUBE CHANNEL.

Onwuasoanya Obinna

A reader of books and stringer of words. Passionate about Science and Tech. When not writing or reading he is surfing the web and Tweeting.