While Yahoo hasn’t been a very popular company of late, it’s not out of the game yet. And to remind people that Yahoo still exists, the company redesigned Yahoo redesigned its logo.
Speaking about the new logo, the company wrote:
“Yes, we unveiled our brand new logo today, but that’s not all. Our new look is just a sign of bigger, more important changes in the works.”
The new logo, which looks to refresh the company, is in a lowercase, sans-serif type. It also has a newly selected purple hue. Yahoo maintained its exclamation point, however. Pentagram designed the new Yahoo logo. It is the firm behind the bold, sans-serif designs for Citibank, New York City’s OMNY system, and the Cooper Hewitt museum. Pentagram explains that “the ‘y’ and ‘!’ of the logo are both set at an angle of 22.5 degrees, a forward tilt that suggests a sense of momentum and excitement.”
The new Yahoo logo marks the first redesign for the company since its big overhaul under the leadership of then-CEO Marissa Mayer in 2013.
But the logo isn’t the only thing Yahoo has been up to. Along with the new logo, Yahoo also announced an updated version of its flagship Yahoo Mail app. In 2013, the app saw three billion of its users hacked in 2013. 2018 also saw the company scanning users’ emails for data to sell to advertisers.
The new app features dedicated tabs for attachments, deals, and a “Grocery View” feature that shows grocery discounts nearby. There’s also a new one-click unsubscribe option, along with a design that features the new logo.
The company states:
“We’re rolling out a series of new products and features to help you get more of what you love. To start, there’s the new Yahoo Mail app. It keeps your inbox organised, to help you organize your life. Check out new features like customisable views, themes, unsubscribe, and package tracking. Get it here.”
Yahoo, after a decade of waning relevance, tried to reinvent itself in the early 2010s. It brought on a new CEO, bought companies like Tumblr and Flickr, and beat Apple and Disney to the punch with original streamed TV programming.
Nevertheless, Mayer’s changes didn’t save the company. Tumblr and Flickr now have new owners. The TV and news initiatives crumbled. And to top it all up, Yahoo itself was sold to Verizon.
But this could be a fresh start for the company. According to Yahoo,
“This is all just the start. There’s much more to come in our quest to make things simpler, give you control, and put the things you love at your fingertips. So with that in mind, and to add a little extra !… yes, we did update our logo.”