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Xiaomi Is Phasing Out Its “Mi” Product Naming Scheme To Unify Its Brand

Xiaomi is letting go of its “Mi” product naming scheme, in order to unify its brand name. First reported by XDA Developers, the name “Xiaomi” will be replacing the “Mi” brand. According to CEO Lei Jun, “Mi” stands for two things “Mobile internet” and “Mission Impossible”.

While the Xiaomi name translates to “millet” and “Xiao” means “small.” This describes the company’s progress, focusing on small things and then expanding to a conglomerate.

Xiaomi and Redmi logotype diagram

The parent company now has 3 companies offering different smartphones for every segment. The Mi, Redmi and POCO boost the company recently lead ahead of Samsung in Europe, surpassing Apple in the past.

Just like XDA Developers say, the company is retiring the “Mi” name to push its parent name Xiaomi. Its overnight success is due to the Huawei US smartphone ban, Covid-19 causing supply constraints and its excellent devices.

The Change

In a statement, the company says through a spokesman.

“Starting in 2021 Q3, Xiaomi’s product series “Mi” will be renamed to “Xiaomi”. This change will unify our global brand presence and close the perception gap between the brand and its products. This change may take some time to take effect in all regions.

“With the introduction of the new brand identity, two distinct product series will sit beneath the parent brand. Xiaomi products represent the pinnacle of technology and offer a premium experience.”

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“Redmi products bring big innovation at a more accessible price point and are aimed at younger audience. This differentiation is also reflected in our updated logos, with both the Xiaomi and Redmi logotypes under the parent brand logo.

Xiaomi and Redmi logotype diagram

 

Xiaomi recently released its new quadrupedal robot called CyberDog. This clean, minimal-looking robot would be available in only 1,000 units for now.

Xiaomi’s CyberDog has three USB-C ports and an HDMI port. Under the hood, is Nvidia’s Jetson Xavier AI platform. The smart Dog has an arrear of sensors, cameras, GPS modules, and touch sensors.

Meanwhile, it weighs 3 kilograms, can perform backflips, and runs at 3.2 miles per second. Xiaomi says the “CyberDog can analyze its surroundings in real-time, create navigational maps, plot its destination, and avoid obstacles.”

For new smartphones releasing soon, the Xiaomi name will be on them. Replacing the 10+ years usage of the “Mi” brand.

 

 

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