In the wake of his slap of Chris Rock at the Academy Awards this past March, Will Smith’s popularity is said to have declined.
Statistics show that after the actor, 53, attacked Rock, 57, at the event on March 27 at the Dolby Theatre in Hollywood, California, the public’s opinion of him declined
This is according to a Variety report citing his Q Scores, a metric that gauges the fame and attraction of celebrities.
Recall that Rock had made a joke about Jada Pinkett Smith’s shaved head, saying, “Jada, I love you, G.I. Jane 2, can’t wait to see it,”
This is further in reference to the 1997 film that featured Demi Moore with a shaved head.
Meanwhile Rock didn’t realize that Pinkett Smith, 50, has been dealing with alopecia, which causes hair loss.
This then led to the Oscars exchange between Smith and Rock.
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Smith then walked onstage and smacked Rock, then returned to his seat and shouted at him twice,
‘Keep my wife’s name out of your f***ing mouth!’ to a stunned audience.
Prior to the Oscars, Smith was a regular in the top five or 10 of the most positively rated actors,
based on surveys Q Scores conducted each January and July of 1,800 American consumers ages 6 and up, Q Scores executive VP Henry Schafer told Variety.
Smith was regularly ranked near popular stars such as Denzel Washington and Tom Hanks.
According to the source, the difference between the results from this year’s January and July polls
showed what Schafer called “a very big and abrupt decrease” in Smith’s favorable Q Score from 39 to 24.
According to the outlet, Smith’s wife Jada Pinkett Smith also suffered a setback to her reputation
as her positive score dropped from 13 to 6, while her bad score increased from 29 to 44.
The decline of Will Smith’s popularity is likely to have an impact in regards to studios
or advertisers looking to work with the actor, according to the outlet.
It is ‘not as bad as I’ve seen for other celebrities who have experienced antisocial events,’ Schafer said,
Further noting that Tiger Woods reputation took a worse hit in the wake of his cheating scandal in 2009.
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