The US government, through its Justice Department, is planning to sue Google over antitrust practices. The impending lawsuit is over Google’s ad practices where it is alleged to have monopolized online ads.
The company is being investigated by a coordination of both Federal and State government’s efforts. The Wall Street Journal reports that Attorney General, William Barr said a decision will be made by summer 2020. Texas Attorney General Ken Paxton also said that he hopes “to have the investigation wrapped up by fall”.
“We think Google has 7,000 data points on just about every human being alive. They control the buy-side (of online advertising), the sell-side and the market which we are concerned gives them way too much power. We are on a good path to completing our investigation. And I think you’ll see things happening relatively soon” Paxton explained.
Speaking to The Verge, Google says: “We continue to engage with the ongoing investigations led by the Department of Justice and Attorney General Paxton and we don’t have any updates or comments on speculation”.
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Google has handed over some 100,000 plus documents to investigators as part of the ongoing anti-trust probe.
The European Union’s antitrust regulators investigated Google for similar anti-competitive practices in 2019. The regulators handed it a fine of $1.7 billion for blocking rivals in online market searches.
In 2013, It agreed to change some of its practices and to pay fines to the US Federal Trade Commission over practices that could stifle competition.
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