On Thursday, news broke that Adobe was buying design platform Figma for $20 billion and it generated quite the buzz online.
There had been rumours about the potential acquisition for some hours but Adobe made the confirmation via a press release.
“Together, Adobe and Figma will reimagine the future of creativity and productivity, accelerate creativity on the web, advance product design and inspire global communities of creators, designers and developers,” the software coporation said. “The combined company will have a massive, fast-growing market opportunity and capabilities to drive significant value for customers, shareholders and the industry.”
Although a good deal younger than the giant firm that Adobe has become, Figma has become a household name for designers. It has all but won over products like Canva, Photoshop, and so on.
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So, why are designers complaining about Adobe buying Figma?
We’re excited to share our intent to acquire @Figma. Together, we will usher in a new era of collaborative creativity. Key info: https://t.co/9wDSHPhyvE pic.twitter.com/U5SduJUVvc
— Adobe (@Adobe) September 15, 2022
Adobe business model has been subscription, which in recent times, have been creating holes in pockets of designers. With financial restrictions, it is harder for students and small-time designers to try out designs for free.
Figma, based on web, had provided the free access needed to be creative. The fear is that in the near future, access to Figma could be hidden behind the infamous Adobe package pricing. Even Figma co-founder and CEO Dylan Field’s assurance that things would remain the same seems not to be enough to placate disgruntled designers.
“We plan to continue to run Figma the way we have always run Figma — continuing to do what we believe is best for our community, our culture and our business,” Field had said. “Adobe is deeply committed to keeping Figma operating autonomously.”
As a show of good faith, Dylan Field would remain remain as the CEO of Figma. He further promised that his platform will use the available tools on Adobe like 3D, video, vector, imaging, and fonts to improve service for users.
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