Summary:
- Meta CEO Mark Zuckerberg has announced the launch of a new WhatsApp desktop app for Windows that supports video and voice calls.
- The messaging platform is expanding to cater to the needs of businesses, allowing users to share call links and creating Communities to bring more groups of people together.
- Meta’s goal appears to be making WhatsApp a one-stop communication tool for paying subscribers, as many speculating that a WhatsApp subscription feature is on the way.
WhatsApp desktop users are getting major upgrades with the latest one being an app for Windows that supports video and voice calls. In an announcement on Thursday, Meta CEO Mark Zuckerberg said that the calls will also be encrypted.
“Launching a new WhatsApp desktop app for Windows. Now you can make E2E encrypted video calls with up to 8 people and audio calls with up to 32 people,” he wrote in a Facebook post. You can download the WhatsApp desktop app here.
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It is clear that the messaging platform is moving on from being individual centric to accommodate needs of businesses. A lot of people who use the app on desktop do so because they are already working on their computer and picking up their phone every time to reply or continue a conversation is a hassle.
Like other enterprise communication platforms, WhatsApp now allows users to share call links which makes it easier to schedule meetings and include people who are not on your contact list. Its Communities feature is also another way to bring more groups of people together, like divisions of a company.
Meta’s goal is to make money from users and one of its strategy seems to be turning WhatsApp into a one-stop communication tool for paying subscribers. While the company is yet to reveal its cards, many believe that a WhatsApp subscription feature is on the way.
One feature that users are asking for, now that you can make calls on WhatsApp desktop, is the ability to share screens. Zuckerberg has not confirmed if they are working on it yet.
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