What You Should Know About The Parler App And Why People Are Flocking To It
A CNBC report claims that the Parler app got about 500,000+ new users within one week, what is this app and why is it getting this large amount of interest?
The Parler app on Google Play describes itself as a news-based social media and commenting platform. However, the most interesting statement it makes on its description page comes after this opening sentence. It reads:
“Parler is a non-biased, free speech social media focused on protecting user’s rights.”
The statement above is likely the reason why many people are suddenly flocking to the platform. They want to rid themselves of the policies that the popular social media platforms have put in place.
These policies are also on the verge of getting stricter if recent events are to be considered. For example, protests within and outside have made social media companies sit up and put more effort into curtailing content on their websites.
More recently, commercial giants like Unilever, CocaCola, Verizon and others are also boycotting ad spending on these platforms. The pressure to increase content-checking is at an all-time high.
– Unilever Says It Will Stop Advertising On Facebook And Twitter
– Why Coca-Cola Will Boycott Advertising On Facebook Come July 2020
– US Reps To Ban Federal Enforcement From Using Facial Recognition
Thus, people who want to say what they want without getting their content labelled, account suspended, or receiving any other action are looking for an alternative. And Parler is the best option. This is why the app has seen its recent massive surge.
Additionally, some political leaders and persons of note are calling on their supporters and followers to join them on the Parler app.
For example, Dan Bongino, an American conservative political commentator, radio show host, and member of the Republican Party has been vocal about promoting Parler.
In a series of Tweets, he has actively called on people to join him on the Parler app. In a most recent Tweet, Bongino said:
The tech tyrants are committed to speech suppression. They won’t stop until we fight back.
Join Parler today and stand up for free expression and vigorous debate. It’s my social media home. Follow me on Parler, I’m “dbongino.”
— Dan Bongino (@dbongino) June 27, 2020
Another Republican, Lee Zeldin also mentioned that he had joined the app as well, dropping his handle and asking people to follow him.
However, it is unlikely that many of the companies complaining about the lack of speech regulation will move their business to Parler. This is because it does the exact thing they are protesting against. Therefore, it may take some time for the Parler app to generate money via ads. But it surely is getting an increased number of users.
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