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What Is Cyber Monday?

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Cyber Monday is a marketing term referring to the first Monday after the Thanksgiving holiday in the United States. It’s a 24-hour online shopping event that was originally created by businesses to encourage people to do their shopping online. Now it is however being regarded as an extension of the Black Friday sales.

 

‘Black Friday’ go back as far as the 1950s; whereas Cyber Monday culture is quite recent. The term originated in 2005 to describe the Monday after Black Friday. It allowed people to continue to shop online after going back to work. Cyber Monday is by far the biggest online shopping day of the year; accounting for massive sales opportunity for eCommerce retailers.

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Many smart and savvy retailers take advantage of the ‘Black Friday sales season;’ they gather data and insights on their products and use it to optimize their Cyber Monday sales. By doing this carefully as well as intelligently, they are able to drive more profit and keep their customers happy.

 

Although traditionally Black Friday sales focused on in-store deals, more and more shoppers choose to hunt for offers online, and the concept of Black Friday as the kick-off of the holiday shopping season is changing. The period from Black Friday to Cyber Monday is now often referred to as ‘Cyber weekend’, with discounts getting steeper and steeper as the sale progresses. It’s a great opportunity for retailers to clear their stock and gather useful data in preparation for the Christmas sale.

 

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