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Video: Kelly Rowland’s New Song “Coffee” Is About Celebrating The Beauty Of Blackness

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Kelly Rowland has released a new single and music video for the track, “Coffee“. The erstwhile member of the defunct Destiny child group, Kelly last made new music in 2019.

 

The 39yr old also launched her new athletic wear collection Rowland × Fabletics in 2019.

 

According to her,  Rowland × Fabletics was designed with working mums who also wanted to work out in mind. The collection has since been a success with it’s third limited edition launched January 2020.

 

The wife and mom of one dabbled back in to music year with single “Crown“, a song about  embracing stereotypes in the face of discrimination. Now she’s back with yet another powerful song with a strong message ‘Coffee’.

kelly rowland coffee
Photo: Essence

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Directed by Steven Gomillion, the video for Coffee is set against the azure backdrop of the Miami plains. Women in different hues of  coffee-colored bikinis dot the horizon in majestic poses; projecting image of a black woman’s beauty in all her curves and edges.

 

Speaking on the video, Kelly said:

To me, COFFEE is about embracing your individuality, sexuality, or imperfections. Not comparing yourself to others. We need to celebrate ourselves more often — with this song, I want you to have yourself in mind. I want to remind women all over to reignite their magic!”

 

The song itself is blend of s*xual innuendos as Kelly sings sensually about s*x and coffee in the morning.

 

Watch Kelly Rowland’s “Coffee” below

 

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