When hashtags trend on Twitter, people try to find out why it is trending, however, it is becoming more difficult to find out these days. However, to solve this issue, Twitter is bringing a feature that provides more context to trends.
“Why is this trending?” is the first question that users ask immediately they see new trends. Most times, tapping on the trends only takes you to Tweets that mention the hashtags and not why it is trending. Also, these days, there are many trend detractors who use hashtags for Tweets that have nothing to do with it.
This makes it harder for Twitter users to get context and understand why hashtags or phrases are trending. So, the platform is bringing a new ‘pinned Tweets and descriptions’ feature. In a blog post, Twitter says that these will explain why something is trending.
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“Sometimes the right Tweet can help make sense of a trend. Starting today, some trends will have a representative Tweet pinned to them to give you more insight about a trend right away. A combination of algorithms and our curation team determine if a Tweet represents a trend by evaluating if the Tweet is very reflective of the trend and popular.
“Our algorithms are designed to identify representative Tweets that aren’t potentially abusive, spam, or posted by accounts trying to take advantage of our system. Representative Tweets on trends can be found on Twitter for iOS and Android now. We’re working to bring them to twitter.com soon too,” Twitter wrote.
It says these representative Tweets will be available first in; Argentina, Australia, Brazil, Canada, Colombia, Egypt, France, India, Ireland, Japan, Mexico, New Zealand, Saudi Arabia, Spain, the United Kingdom, the United Arab Emirates, and the United States. Likely, other countries will be able to see the feature when it becomes available on Twitter for web.
Twitter also says that it understands that there is more work to do to improve trends and it will keep working on making users’ experience better.
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