You are currently viewing Twitter Records An Increase In Daily Users But Its Ad Revenue Does Not Match

Twitter Records An Increase In Daily Users But Its Ad Revenue Does Not Match

Twitter had 166 million daily users in the first quarter of 2020. Although, this is likely due to people visiting the microblogging site so as to keep up with news on the coronavirus pandemic.

 

This is the most number of daily users Twitter has ever reported year-over-year. The numbers represent growth from the 134 million daily users it had in the first quarter of 2019 and 152 million daily users at the end of 2019.

 

In spite of the numbers, the company’s ad revenue began falling in March 2020, coinciding with the COVID-19 pandemic. Twitter saw a 27 percent drop in year-over-year ad revenue from 11th March 2020.

 

The company also posted its first loss since 2017 after missing out on the $20 million to $80 million that it had initially projected to generate at the end of the month.

Also Read:
– Everything To Know About Twitter’s Updated Information Sharing Policy
– Zoom Lied About Having 300 Million Active Users, Now It’s Backtracked
– Disney To Sell Reusable Cloth Face Masks Branded With Its Popular Characters

Twitter says the quarter can be seen as “two distinct periods. January through early March, which largely performed as expected” and “early March through the end of the quarter, when the pandemic became global”.

 

According to the company, the downturn “was particularly pronounced in the US.”

 

Journalist, Kurt Wagner broke the news via his Twitter page.

 

 

Twitter now says it is speeding up its work on advertising products. This includes one that enables companies to promote mobile app downloads directly from the Twitter feed.

 

For your daily dose of tech, lifestyle and trending content, make sure to follow Plat4om on Twitter @Plat4omLive, on Instagram @Plat4om, on LinkedIn at Plat4om, and on Facebook at Plat4om. You can also email us at info@plat4om.com. Finally, don’t forget to subscribe to our YouTube channel HERE.

 

Kolawole Awolope

Passionate about talking, passionate about talking tech.

Leave a Reply