On Monday, Twitter Blue relaunched, handing out the blue check verification badge to everyone who can afford the subscription. However, it came with a twist, organisations started getting a distinguishing gold badge instead. Also, although we haven’t seen it yet, public office holders and governments will be getting a grey verification badge.
All these efforts to change the old ways of doing things has only brought the microblogging platform in full circle. Elon Musk changes only reaffirms what the former Twitter executives believed.
Before now, Twitter verification used to be free but it came with certain responsibilities. Users with verified accounts were verified sources and as such, their tweets carry weight. However, Musk making the verified badge open to everyone at the beginning of his tenure made it lose its meaning. To put that in check, he is now changing the badges to represent something else.
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So, what it means now is that an account with the blue tick does not mean much, except that the user can pay $8/$11 per month. The Twitter Blue other benefits were the only things that differentiate paying customers from the free users. Without the blue tick, this will still very much be true. Instead, what we now have are different coloured verification badges when the blue tick would have served just fine.
Apart form his back and forth on badges, Musk claims to have been doing other serious work on the social media platform. On Sunday, he said that the team has succeeded in reducing the impact of spam bots, preventing their replies from rising to the top of the comment section. He has also increased number of active daily users, according to a chart he shared some weeks before.
If there is one thing to pick from Elon Musk Twitter verification badge rigmarole, not everything needs to change, especially if it was working fine. It would have made sense if the verified tick was an additional benefit of Twitter Blue subscription but right now, it doesn’t mean much anymore.
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