Triller Network, owners of Thriller have bought live-streaming music battle platform Verzuz from its creators and music producers Swizz Beatz and Timbaland.
While the financial details of the deal were not disclosed, both producers will join the Triller Verzuz management team.
Verzuz founders are now “larger shareholders” in the Triller Network. They have also allocated “a portion of their equity in the Triller VERZUZ combined company to all 43 creatives who have performed on VERZUZ to date.”
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“This is a momentous occasion not only for Verzuz and Triller but the music business as a whole,” Swizz Beatz and Timbaland said in a joint statement. “By putting Verzuz in the Triller Network ecosystem and expanding the Verzuz brand to be side by side with the powerful Triller app, we will be able to continue to grow and evolve the music business as a whole, as we have been doing. To have partners in Triller who share our vision, specifically to celebrate and elevate the amazing artists who continue to shape culture around the world and give the consumer more direct access, is game changing.”
Swizz Beats and Timbaland started the live-streaming music platform in March during the pandemic. It initially started off as a DJ battle between themselves. Since then, the platform has grown to be one of the most successful live streaming music platforms.
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