Fast rising Nigerian street sensation Habeeb Okikiola aka Portable has become the brand ambassador of Odogwu Bitters, a herbal alcoholic brand owned by Obi Cubana.
The “Zazoo Zeh” crooner took to his Instagram page on March 21st to announce this ambassadorial deal. He also revealed that the deal cost over ₦50 million Naira.
“@obi_cubana don show love ooo. ₦50 million kwen don zeh for my Aza ooo. Official Ambassador @odogwu_bitters of Africa”.
View this post on Instagram
Meanwhile, the endorsement deal has caused a tribal war on Twitter. Some Twitter users believe Portable knows nothing about what “Odogwu” means in the first instance and as such he is ill-fitted for the job.
See their reactions below
Cubana hapuru onye dika Speed Darlington ghotara ife bu “Odogwu” and rushed to dash Probable 50m for ambassadorship.
Igbo people and their reasoning sometimes.
“Odogwu” is an Igbo expression that means “A man of great esteem. A distinguished man. A valorous man…”
— Obumneme Osuchukwu (@MarkOsuchukwu) March 21, 2022
What does Portable understand to be the meaning of Odogwu? Cos the brand alone have volumes to speak about the tribe
— Eze Chinanu (@royale_ben) March 21, 2022
He should have used speed darlington. Portable does not even know the meaning of Odogwu and he does not represent Odogwu in any way.
— prince (@dannygrail) March 21, 2022
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On the other hand, the majority of Twitter users believe that Portable is the celebrity best suited for the role.
See tweets below
Obi Cubana is Smart. Man wants to break the context that Odogwu Bitters is an Eastern Drink for just the Igbos. Signed the rave of the moment Portable as a Brand Ambassador for a whooping 50m? Smart Smart Move!!!
I love that man so much
— Wisdom Allison (@Nycewizy) March 21, 2022
If you don’t understand the move by Obi Cubana then it’s best you just rest. First ask yourself the grand consumers of such drinks and you’d see where I’m driving at.
— Proper Radgie 🤝 Massive Softie = A Peng Ting (@AttaBoi_Westy) March 21, 2022
Obi Cubana is a MAD businessman, he sabi biz as a real omo igbo.
Using Portable as the Brand Ambassador of Odogwu bitters is mad. The guy is currently the best for it coupled with his lifestyle. Alaye go make hin 50M back in less than 2mnths. Na yoruba folks dey drink am pass.🤣 pic.twitter.com/prCzWLWzB6
— #Olathrives ❤️🇳🇬🇺🇸🏴❤️😍 (@trendwithola) March 22, 2022
Make una leave portable, nah grace find am. Obi cubana decides who he makes ambassador for his business. Small thing, tribal war. 😕
— sophia (@90sSophie) March 22, 2022
Portable gained popularity in December last year after “Zazoo Zeh”, his hit track, with famous rapper Olamide, and popular dancer Poco Lee. The song became a street anthem across Nigeria during the 2021 Christmas holidays.
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