Popular dating app Tinder has hired a new Chief Product Officer to help develop more millennial-friendly features for the app. Ravi Mehta used to be the product director for youth engagement at Facebook. He also helped develop Facebook’s video sharing app, Lasso.
Tinder announced that it hired Mehta to lead efforts to understand how Generation Z spends their time online. This will help to pinpoint important product opportunities for the demography.
In 2018, Tinder U was released. It required users to have an active university email address and be on campus. It targeted users between the ages of 18 and 22. Earlier in 2019, they also developed a Spring Break Mode. It lets users select their spring break holiday location and swipe for potential partners upon arrival.
The app is potentially looking to launch users into the dating app world as soon as they hit their 18th birthdays. Tinder is looking to target these young people so that they can pay for the services in the long run.
Most people go on Tinder to look for hook-ups and casual relationships. It is more focused on photos and getting users to meet new people based on their physical attributes. It does not require deep personal things like a detailed bio about likes and dislikes as it does on Bumble or OkCupid. Those ones seem to be more interested in a more serious, committed pairing.
Earlier in 2019, Tinder introduced a Places feature that lets users swipe people they might have met before in public. This feature, however, has not been officially released. It is still only a beta version.