Tile has announced its Ultra-wideband UWB-powered AR Tracking “Tile Ultra” To Rival Apple’s AirTags. This ultra-sleek device isn’t available for order just yet as it will be available in the early months of 2022.
This new tracking device looks exactly like the Tile Pro externally, with rounded corners, a built-in key ring and an almost oval shape. It looks a bit bulkier when compared to Apple’s AirTag.
The tracking company boasts it’s the first tracking tag to offer UWB compatibility on both iOS and Android. This tag uses Bluetooth radios to trigger its other network of devices to find roughly the location of an item.
Tile aren’t the first to offer UWB-powered tracking as Samsung’s SmartTag Plus and Apple’s AirTag have that functionality. Tiles are however taking it up a notch with augmented reality for directional purposes on both iOS and Android.
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The AirTag is powered by Apple’s own U1 chip, which uses an ultra-wideband technology, haptic feedback and sound to show users precisely where their item is.
Tile has been the King of the tracking world for missing items. Retailing for $35, and higher depending on the specs. Apparently, Apple is positioning the AirTag to disrupt the market with its improved tech and specs.
For starters, the Tile didn’t have an ultra-wideband for AR-assisted finding until now. Although the Tiles app work across all the operating systems, AirTags don’t.
Another worthy competitor in the market is Samsung’s Galaxy SmarTags, part of its smart Things system. It retails for $39 and has lesser battery life than its competitors. The Apple AirTag has an IP67 rating while the other tracking devices do not.
An exceptional trick Apple has on its sleeve is the iPhone numerous network of devices. AirTags use this when they are not within the Bluetooth range of their owners iPhones to track items.
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