You are currently viewing TikTok’s Parent Company ByteDance Starts Selling Its Video App AI To Parties

TikTok’s Parent Company ByteDance Starts Selling Its Video App AI To Parties

ByteDance the parent company of video-sharing app TikTok has started licensing TikTok’s AI to other companies according to a report by Financial Times.

TikTok Logo
TikTok Logo


For this purpose, the company has created a shoot-off from the ByteDance brand, “BytePlus” the new branch website has a client list of Wego, Lark, GOAT, and Chilibeli among others.


Byteplus is offering services such as augmented reality through its Byteplus effects, translation tools through Byteplus Machine Translation; and a recommendation engine via Byteplus Recommend.


BytePlus Company
BytePlus Company


Another service rendered is analytics and testing capabilities through its DataRangers feature.


TikTok has been a massive hit as a result of its recommendation algorithm; and this is what the parent company is selling to clients in the form of Byteplus.

Read Also:
– TikTok Unveils Jump To Allow Content Sharing Through Third-Party Partners
– TikTok’s Parent Company, ByteDance Is Working On A Clubhouse-Esque Service
Instagram Clones Another Key TikTok Feature With ‘Remix’

The algorithms suggest content on the App based on user interactions, in a blog post, TikTok explained each person’s feed is unique and tailored to them. The For You feed recommends content based on video information such as captions, sounds, and hashtags. User interactions such as who they follow, comments they post, and the content they create influence their feed.




Even user’s device and account settings such as language preference; country settings; and device type to a lesser level influence user’s feed as well. TikTok’s Algorithms (BytePlus) is the real deal, even travel booking website Wego was able to improve the relevancy of its search results by 40%, hence increasing the percentage of users who made a purchase.



For your daily dose of tech, lifestyle, and trending content, make sure to follow Plat4om on Twitter @Plat4omLive, on Instagram @Plat4om, on LinkedIn at Plat4om, and on Facebook at Plat4om. You can also email us at and join our channel on Telegram at Plat4om. Finally, don’t forget to subscribe to our YouTube channel HERE.