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TikTok Tests User Profile Redesign That Is Similar To Instagram’s Model

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The short video platform, TikTok is testing a user profile redesign that’s very similar to Instagram’s own. The new profile places the profile pictures and follower count to the left, with more emphasis on the user bio. The redesign was first noticed by New York Times reporter, Taylor Lorenz.


“We are always looking for ways to improve the user experience on TikTok. We are currently testing profile designs and functionality to ultimately give users more ways to personalize and engage with their profiles,” a TikTok spokesperson confirmed to The Verge on 3rd February 2020.



It is not uncommon for social media services to copy each other’s user interfaces as its own in a bid to stay competitive. Facebook-owned Instagram also did similar to Snapchat with its Instagram stories.

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TikTok is also testing a limited feature that allows its users to add links to e-commerce sites to their profile bio. The feature also offers creators the ability to send their viewers to shopping websites in an effort to monetise the platform.

TikTok reaches download milestone

TikTok recently reached 1.5 billion downloads worldwide both on Apple’s App Store as well as Google Play. It is has received the most downloads in India with 466.8 million which is about 31 percent of all unique installs. This translates to about 45 percent of its total downloads.


In 2019, the app received 614 million downloads, which is six percent more than it had in 2018, according to the mobile intelligence firm, Sensor Tower.


TikTok is owned by the Chinese company ByteDance. This led to concerns that TikTok might censor content that doesn’t appeal to the Chinese government.


The app has come under fire from the United States government. TikTok has also faced criticism from US senators for censorship, privacy, and child safety.


However, up to date, TikTok has denied all the allegations leveled against it.


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