Sensor Tower has revealed that viral social media app, Tiktok has amassed more than 2 billion global downloads across Android and iOS devices. This comes after the app crossed the 1.5 billion mark just five months ago. The data shows that TikTok is having the best quarter for any app ever.
The report explains:
“While TikTok was on the ascent before 2020, the app has hit new levels of popularity so far this year. Its record-breaking Q1 came during a global pandemic, leading in part to an increase in downloads, engagement, and revenue.
“The continuous rise of TikTok gives it an ever-bigger foundation to not only enjoy success for the short-term but build for the long-term to keep competitors — both existing and emerging — at bay.”
TikTok had 315 million downloads in the first quarter of 2020 that ended in March. This represents the highest number of downloads for any app in a quarter and beating its own previous best of 205.7 million downloads in the last quarter of 2018.
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For comparison, the second most downloaded app for the first quarter in 2020 is WhatsApp with nearly 250 million downloads according to Sensor Tower.
TikTok is also able to translate the downloads into revenue. The app generated $435.3 million in lifetime revenue from users’ spending on iOS and about $21.4 million from Android users. Ironically, the app has been downloaded 75.5% of the time through the Google Play Store.
Users in China, where the app first launched, account for 72.3% of the total revenue. The US is second at 19%, while the UK is third, accounting for 2% of the total revenue from user spending.
The app has gained more popularity amid the lockdown instituted by governments to prevent the spread of COVID-19. Users participate in different challenges and learn new dances while using the app. Also, its viral nature encourages worldwide acceptance.
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